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JL
John L · GM
▼
Your
customers
Every person we've ever sold to, every vehicle they've owned, every visit. One record per family. Forever.
+ New customer
Active customers
2,140
↑ 47 this month
In store now
6
3 sales · 3 service
Retention (12mo)
81%
vs. industry avg 68%
Avg loyalty score
7.4
across all active
Avg lifetime value
$18,420
across all customers
Most
loyal
· top customers
SORTED BY LIFETIME VALUE
AB
Antoine & Renée Boudreaux
Houma, LA · customers since Sep 2023 ·
2 vehicles owned · 9 service visits
· referred 2 friends
9
loyalty
$32,818
lifetime
In service today
RO-2843
PC
Pierre & Marie Comeaux
Thibodaux, LA · since Mar 2019 · 3 vehicles owned · 14 service visits · referred 4 friends
10
loyalty
$74,210
lifetime
In service
RO-2840
MR
Marc Robicheaux
Bayou Blue, LA · since 2017 · 2 vehicles owned · 12 service visits · loyalty steady
9
loyalty
$58,640
lifetime
In service
RO-2838
MH
Mike Hebert
Houma, LA · since 2020 · currently
in F&I now
buying '24 Sierra · L. Hebert's brother
8
loyalty
$48,920
lifetime
In F&I
1h 24m
JG
Antoine & Jeanne Guidry
Gray, LA · since 2022 · 1 vehicle owned · 5 service visits · signing today
8
loyalty
$41,210
lifetime
Signing
'24 Tahoe Z71
DM
Mike Domingue
Chauvin, LA · since 2022 · 1 vehicle owned · 4 service visits · '22 Silverado
8
loyalty
$39,820
lifetime
In service
RO-2842
TA
Tony Arceneaux
Houma, LA · since 2019 · 2 vehicles owned ·
3rd visit on Tahoe · undecided
6
loyalty
$36,420
lifetime
Working
Trahan
SB
Sarah Babineaux
Bourg, LA · since 2023 · 1 vehicle owned · 3 service visits · warranty active
7
loyalty
$28,840
lifetime
In F&I
RAV4 XLE
DF
Dwayne & Tina Theriot
Raceland, LA ·
new to dealership today
· trade-in is '19 Edge we sold to T. Guidry in 2020
—
new
—
first deal
In desk
'15 F-150
CL
Claude Landry
Schriever, LA · since 2021 · 1 vehicle owned · 6 service visits · loyalty slipping
5
loyalty
$22,140
lifetime
In desk
'23 Equinox
View all 2,140 customers →
In the
store
right now
AB
Boudreaux family
Service · F-150 A/C diag
06:18a
MH
Mike Hebert
F&I · '24 Sierra AT4
09:14a
JG
Antoine & Jeanne Guidry
Signing · '24 Tahoe
10:30a
DF
Dwayne & Tina Theriot
Sales · '15 F-150
10:42a
TA
Tony Arceneaux
Sales · 3rd visit
11:08a
CL
Claude Landry
Sales · '23 Equinox
11:22a
Retention
· this month
81%
Service customers retained
Industry avg: 68% · We're 13 pts ahead
21
Customers we re-engaged
Came back after >6 months absent
14
Lost customers (no return)
Auto-flagged for outreach
Upcoming
opportunities
23 customers
within 6 months of lease end
47 customers
in positive trade equity window
12 customers
overdue for service > 60 days
8 customers
stopped servicing here · re-engage